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DX Announces the Launch of DXKulture

DX, a full-service strategic marketing and solutions company, announced the launch of DXKulture, a DEI-certified advertising technology platform, built by marketers and focused on diversity, equity, inclusion, and emerging cultures—providing everyone with an equal voice at scale. DXKulture is a global advertising platform with the largest DEI-verified supply and omnichannel solution to reach underrepresented audiences

DX Announces the Launch of DXKulture

Global ad technology to super-serve underrepresented audiences creating equitable media at scale Edgewater, NJ — September 18, 2024 — DX, a full-service strategic marketing and solutions company, today announced the launch of DXKulture, a DEI-certified advertising technology platform, built by marketers and focused on diversity, equity, inclusion, and emerging cultures—providing everyone with an equal voice

New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers

Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time. Consider the ad tech tax. In the past, Sandy Rubinstein, CEO of woman- and minority-owned digital marketing agency DXagency, had assumed that the majority of

DX Launches Platform To Help Brands Target Underserved Audiences

DXagency has unveiled a DEI-focused supply-side advertising and campaign management platform that it quietly launched earlier this year.According to the company, the platform, branded DXKulture, uses AI to help brands, agencies, and publishers target and engage underserved audiences. The firm, led by CEO Sandy Rubinstein, said the platform is now curating inventory from more than