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The Death of DEI in Advertising? Why Diversity Still Matters

Over the past few years, brands have invested heavily in DEI initiatives, from corporate pledges to advertising commitments to engage multicultural consumers. However, in 2025 and beyond, many companies are scaling back or eliminating these efforts.  Does this mean that diversity in advertising no longer matters? Absolutely not. At DXKulture, we believe that the next

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The Rise of Retail Media: Why Programmatic & Commerce Are Colliding

Retail media has become the fastest-growing sector in digital advertising, reshaping how brands connect with consumers at the point of purchase. However, while retail media networks dominate ad spending, many brands aren’t integrating them effectively into their programmatic strategies. At the same time, multicultural consumers are influencing the retail space more than ever, yet most

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What Advertisers Get Wrong About Multicultural Consumers

For years, brands have approached multicultural advertising with a one-size-fits-all mindset, relying on broad demographic categories instead of understanding the complexities of identity, culture, and behavior. As a result, many campaigns fail to resonate, missing opportunities to build authentic connections with underrepresented consumers. Multicultural consumers are shaping mainstream culture more than ever, yet advertisers make

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Key Trends Shaping Programmatic Advertising in

For years, digital advertising relied on third-party cookies and intrusive tracking methods to target users. However, with Google phasing out cookies in Chrome, Apple’s privacy updates, and tightening global privacy laws (GDPR, CCPA, and more), advertisers must shift towards privacy-first strategies. What This Means for Brands: At DXKulture, we’re already ahead of the curve. We

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DX Announces the Launch of DXKulture

DX, a full-service strategic marketing and solutions company, announced the launch of DXKulture, a DEI-certified advertising technology platform, built by marketers and focused on diversity, equity, inclusion, and emerging cultures—providing everyone with an equal voice at scale. DXKulture is a global advertising platform with the largest DEI-verified supply and omnichannel solution to reach underrepresented audiences

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DX Announces the Launch of DXKulture

Global ad technology to super-serve underrepresented audiences creating equitable media at scale Edgewater, NJ — September 18, 2024 — DX, a full-service strategic marketing and solutions company, today announced the launch of DXKulture, a DEI-certified advertising technology platform, built by marketers and focused on diversity, equity, inclusion, and emerging cultures—providing everyone with an equal voice

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New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers

Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time. Consider the ad tech tax. In the past, Sandy Rubinstein, CEO of woman- and minority-owned digital marketing agency DXagency, had assumed that the majority of

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DX Launches Platform To Help Brands Target Underserved Audiences

DXagency has unveiled a DEI-focused supply-side advertising and campaign management platform that it quietly launched earlier this year.According to the company, the platform, branded DXKulture, uses AI to help brands, agencies, and publishers target and engage underserved audiences. The firm, led by CEO Sandy Rubinstein, said the platform is now curating inventory from more than

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